This is not meant to be a comprehensive list, but rather a solid platform from which to operate. If you make sure you have these 7 keys in place then you will have taken a big step towards creating that unforgettable world class event that people will remember for years to come. The professional event organisers understand that the success of an event isn’t dependant on just one or two things working right, but the seamless integration of a handful of critical elements and hundreds of smaller pieces that add up to an unforgettable event. As Jan Carlson suggested in his bestselling book of the same title it’s all about “Moments of Truth’. Drop the ball in one or two areas and your event can move quickly from being an unforgettable success to a long remembered disaster.